The owner of the Sports Illustrated brand filed a lawsuit Monday against the magazine's old publisher.
The Arena Group lost SI, its crown jewel, after 5-Hour Energy owner Manoj Bhargava took control.
In a lawsuit, Authentic Brands Group says Bhargava threatened to "go nuclear" and seeks $49 million.
"ABG does not comment on pending litigation," a spokesperson for Authentic Brand Groups said.
AdvertisementBhargava and Arena Group also declined to comment.
Persons:
Manoj Bhargava, Bhargava, —, ABG, Ross Levinsohn, steamroll, Rob Barrett, Ron Wyden, Brooks, Derek Jeter
Organizations:
Sports Illustrated, Group, Energy, Authentic Brands, Service, Illustrated, Arena Group, Sports, Authentic, Arena, NCAA, Brand Groups, Reebok, Brooks Brothers, Media, Players ' Tribune, SI.com
Locations:
Michigan, Swiss